Fruitsnackia, the land of whimsical fruit-leather characters and their childish antics. Our team developed 16 spots in this world,  featuring Larry, Lloyd, and Linus, the three fruit-flavored amigos.

Big Smack

Fruit wrestling! In this episode, Linus gets pummeled by a huge fruity lucha-libre. All the characters had to be custom rigged to stretch, twist, and unroll, calling for some very creative rigging techniques. Lots of fun was had. A few fruitsnacks were eaten.

Below is a peek into the crowd system that I built. In the final spot, the lights were sadly dimmed. :(

+ Credits

Directed by: BUCK
Executive Creative Director:Orion Tait
Executive Producer: Anne Skopas
Creative Director: Thomas Schmid
Senior Producer: Kitty Dillard
Associate Producer: Billy Mack
Production Coordinator: Ann Seymour
Lead Concept Art/Character Design: Thomas Schmid
Concept Art: Justin Fines, Mike Lee, Thomas Schmid, Adrian Sonni, William Trebutien,
Design: Laura Alejo, Jon Gorman, Stephen Kelleher, Ben Langsfeld
Storyboards: Jerod Chirico, Thomas Schmid, William Trebutien
Animatics: Harry Teitleman, William Trebutien
CG Supervisor: Ryan O'Phelan
3D Modeling/Layout: Dan Fine, Brice Linane, Rafael Mayrhofer, Ryan O'Phelan, Arvid Volz, Brett Wharton
Rigging: Chris Hertwig, Vadim Kiyaev, Brice Linane, Rafael Mayrhofer, Ryan O'Phelan, Arvid Volz
Animation Director: William Trebutien
3D Character Animation: Jordan Blit, Chad Colby, Roman Kobryn, Brice Linane, Ryan O'Phelan, Cesar Tafoya, Arvid Volz, William Trebutien
3D Animation: Pete Hamilton, Chris Hertwig, Brice Linane, Rafael Mayrhofer, Ryan O'Phelan, Arvid Volz
Lead 3D Lighting/Shading: Michael Lampe
3D Lighting/Shading: Helen Choi, Brice Linane, Alex Scollay
Composite: Daniel Oeffinger, Ryan O'Phelan, Conrad Ostwald, Fede Reano
Matte Painting: Tim Matney
Colorist: Seth Ricart
Music: Antfood
Sound Design: Antfood
Recording & Audio Production: Antfood
Agency: Saatchi & Saatchi

Fire

In this episode, the stooges rush to put out a skyscraper fire only to be smashed by an adorable giant dog. 

+ Credits

DIRECTED BY: BUCK
EXECUTIVE CREATIVE DIRECTOR: Orion Tait
EXECUTIVE PRODUCER: Anne Skopas
CREATIVE DIRECTOR: Thomas Schmid
SENIOR PRODUCER: Kitty Dillard
PRODUCTION COORDINATOR: Stefania Consarino
CONCEPT ART: Olivia Blanc, Thomas Schmid , William Trebutien
STORYBOARD: Olivia Blanc
ANIMATICS: Chad Colby
CG SUPERVISOR: Ryan O'Phelan
3D MODELING/LAYOUT: Jinfeng Li, Brice Linane, Meng-Chwen (Joy) Tien, Arvid Volz
RIGGING: Ryan O'Phelan, Lukas Wadya
LEAD 3D CHARACTER ANIMATION: Chad Colby
3D CHARACTER ANIMATION: Martina Stiftinger, Arvid Volvz
3D LIGHTING/SHADING: Ana Luisa Santos, Ryan O'Phelan, Joao Rema
COMPOSITE: Ana Luisa Santos, Ryan O'Phelan, Joao Rema
COLORIST: Jose Fuentes
MUSIC & SOUND DESIGN: Antfood
RECORDING & AUDIO PRODUCTION: Antfood

Camping

It was a spooky campfire story night... when suddenly a snake rolls down from a tree to scare the kids, then a bear eats the snake. But then the tree eats the bear! Who's next?  I contributed mainly to rigging and compositing.

+ Credits

DIRECTED BY: BUCK
EXECUTIVE CREATIVE DIRECTOR:Orion Tait
EXECUTIVE PRODUCER: Anne Skopas
CREATIVE DIRECTOR: Thomas Schmid
SENIOR PRODUCER: Kitty Dillard
PRODUCTION COORDINATOR: Ann Seymour
CONCEPT ART: Charles Huettner, Thomas Schmid, Marie Thorhague Toerslev
ANIMATICS:Alan Foreman, Charles Huettner, Kyle Mowat, William Trebutien
CG SUPERVISOR: Ryan O’Phelan
3D LEAD: Brice Linane
3D MODELING LEAD: Arvid Volz
3D MODELING/LAYOUT: Alvaro Ferrer, Danish Jamil, Martina Stiftinger, Arvid Volz
RIGGING: Ryan O’Phelan, Martina Stiftinger, Arvid Volz, Lukas Wadya
ANIMATION DIRECTOR: William Trebutien
3D CHARACTER ANIMATION: Chad Colby, William Trebutien
3D ANIMATION: Trentity DeWitt, Martina Stiftinger, Arvid Volz
3D LIGHTING/SHADING: Danish Jamil, Michael Lampe, Brice Linane, Ryan O'Phelan, Mark Rohrer, Martina Stiftinger
COMPOSITE: Brice Linane, Ryan O’Phelan, Martina Stiftinger
COLORIST: Ricart & Co.
MUSIC & SOUND DESIGN: Antfood
RECORDING & AUDIO PRODUCTION: Antfood

Roller Coaster

My team built a carnival roller coaster ride for this funny spot for Fruit Rollups Flavor Mixers,  where the riders literally get tongue-tied, thus mixing their flavors. There was lots of fun rigging on this spot, and the animators pushed it to the edge!

+Credits

Directed by: BUCK
Executive Creative Director: Orion Tait
Executive Producer: Anne Skopas
Creative Director: Thomas Schmid
Senior Producer: Kitty Dillard
Production Coordinator: Ann Seymour
Lead Concept Art/Character Design: Thomas Schmid
Concept Art: Mike Lee, Emmanuelle Leleu
Storyboards: Thomas Schmid, William Trebutien
Animatics: William Trebutien
CG Supervisor: Ryan O’Phelan
3D Modeling/Layout: Dan Fine, Emmanuelle Leleu, Brice Linane, Ryan O’Phelan, David Soto, Arvid Volz
Rigging: Ryan O’Phelan
Animation Director: William Trebutien
3D Character Animation: Chad Colby, Roman Kobryn, Emmanuelle Leleu, William Trebutien
3D Animation: Trentity DeWItt, Emmanuelle Leleu, Ryan O’Phelan, Sébastien Iglesias
3D Lighting/Shading: Michael Lampe, Ylli Orana
Composite: Daniel Oeffinger
Colorist: Seth Ricart
Music & Sound Design: Antfood
Recording & Audio Production: Antfood

Gushsquito

One of my favorite characters is this hungry little mosquito who ate too much. The animators really brought these crazy rigs to life. This spot also shows a good example of the hand-animated fluid technique seen throughout the campaign.

+ Credits

Directed by: BUCK
Executive Creative Director: Orion Tait
Executive Producer: Anne Skopas
Creative Director: Thomas Schmid
Senior Producer: Kitty Dillard
Production Coordinator: Ann Seymour
Lead Concept Art/Character Design: Thomas Schmid
Concept Art: Mike Lee, Emmanuelle Leleu
Storyboards: Thomas Schmid, William Trebutien
Animatics: William Trebutien
CG Supervisor: Ryan O’Phelan
3D Modeling/Layout: Dan Fine, Emmanuelle Leleu, Brice Linane, Ryan O’Phelan, David Soto, Arvid Volz
Rigging: Ryan O’Phelan
Animation Director: William Trebutien
3D Character Animation: Chad Colby, Roman Kobryn, Emmanuelle Leleu, William Trebutien
3D Animation: Trentity DeWItt, Emmanuelle Leleu, Ryan O’Phelan, Sébastien Iglesias
3D Lighting/Shading: Michael Lampe, Ylli Orana
Composite: Daniel Oeffinger
Colorist: Seth Ricart
Music & Sound Design: Antfood
Recording & Audio Production: Antfood

Gush Doctor

This spot received a lot of attention from viewers, possibly because of its over-the-top gross factor. It was perhaps one of the only successful candy campaigns to show the product as vomit. Well done! 

+ Credits

Directed by: BUCK
Executive Creative Director:Orion Tait
Executive Producer: Anne Skopas
Creative Director: Thomas Schmid
Senior Producer: Kitty Dillard
Associate Producer: Billy Mack
Production Coordinator: Ann Seymour
Lead Concept Art/Character Design: Thomas Schmid
Concept Art: Justin Fines, Mike Lee, Thomas Schmid, Adrian Sonni, William Trebutien,
Design: Laura Alejo, Jon Gorman, Stephen Kelleher, Ben Langsfeld
Storyboards: Jerod Chirico, Thomas Schmid, William Trebutien
Animatics: Harry Teitleman, William Trebutien
CG Supervisor: Ryan O'Phelan
3D Modeling/Layout: Dan Fine, Brice Linane, Rafael Mayrhofer, Ryan O'Phelan, Arvid Volz, Brett Wharton
Rigging: Chris Hertwig, Vadim Kiyaev, Brice Linane, Rafael Mayrhofer, Ryan O'Phelan, Arvid Volz
Animation Director: William Trebutien
3D Character Animation: Jordan Blit, Chad Colby, Roman Kobryn, Brice Linane, Ryan O'Phelan, Cesar Tafoya, Arvid Volz, William Trebutien
3D Animation: Pete Hamilton, Chris Hertwig, Brice Linane, Rafael Mayrhofer, Ryan O'Phelan, Arvid Volz
Lead 3D Lighting/Shading: Michael Lampe
3D Lighting/Shading: Helen Choi, Brice Linane, Alex Scollay
Composite: Daniel Oeffinger, Ryan O'Phelan, Conrad Ostwald, Fede Reano
Matte Painting: Tim Matney
Colorist: Seth Ricart
Music: Antfood
Sound Design: Antfood
Recording & Audio Production: Antfood
Agency: Saatchi & Saatchi