IBM Analytics

This spot for IBM Analytics is a poetic depiction of applied data mining; turning raw data into an actionable and valuable tool for business. Chaotic shapes of different sizes and colors collect and are sorted until a solution emerges. My contributions included supervision, previs, lighting (the ending), and compositing.

+ Credits

Directed by: BUCK
Executive Creative Director: Orion Tait
Executive Producer: Anne Skopas
Associate Creative Director: Jon Gorman
Senior Producer: Kevin Hall
Production Coordinator: Alexi Yeldezian
CG Supervisor: Ryan O'Phelan
Storyboards: Jon Gorman
Design: Jon Gorman, Fede Reano
Previs: Adam Burke, Trentity DeWitt, Jon Gorman, Ryan O'Phelan
3D Modeling: Brice Linane, Arvid Volz
Texturing: Meng-Chwen Joy Tien, Joao Rema, Brice Linane, Ylli Orana
3D Animation: Adam Burke, Trentity DeWitt, Spyro Serbos, Tao Ye
Lighting/Shading: Lucy Choi, Brice Linane, Ryan O'Phelan, Ylli Orana, Joao Rema, Ana Luisa Santos
Composite: Tim Regan, John Stanch, Ana Luisa Santos, Joao Rema, Ryan O'Phelan, Brice Linane
Colorist: Jose Fuentes
Animation 2D/After Effects: James Bartley
Audio: Antfood