We had the pleasure of bringing Oreo’s new "Open Up" campaign to life in this global spot, airing in over 50 countries. The song, voiced by Adam Lambert, supports Oreo’s social message of diversity and openness. And what better setting to celebrate openness than an Oreo themed roller disco party, where all kinds of characters are connecting and grooving together… DIRECTED BY: BUCK EXECUTIVE CREATIVE DIRECTOR: Orion Tait EXECUTIVE PRODUCER: Anne Skopas CREATIVE DIRECTOR: Thomas Schmid ASSOCIATE CREATIVE DIRECTOR: Jonathon Gorman PRODUCER: Ann Seymour Anabella Zubillaga PRODUCTION COORDINATOR: Stefania Consarino DESIGN: Olivia Blanc Justin Fines Jonathon Gorman Stephen Kelleher Cecilia Puglesi Thomas Schmid Meng-Chwen Joy Tien COLOR KEYS: Colin Bigelow Thomas Schmid STORYBOARD/ANIMATIC: Jonathon Gorman William Trebutien Thomas Schmid CG SUPERVISOR: Ryan O’Phelan 3D LEAD: Brice Linane Arvid Volz MODELING LEAD: Arvid Volz MODELING: Brice Linane Atsuki Hirose Ylli Orana Cecilia Puglesi Meng-Chwen Joy Tien Arvid Volz TEXTURING: Brice Linane Ylli Orana Meng-Chwen Joy Tien RIGGERS: Tao Ye Dan Barker Zed Bennet ANIMATION DIRECTOR: Chad Colby CG ANIMATION: William Burg Chad Colby Jordan Blit William Trebutien CG EFFECTS: Trenity DeWitt Mike Papagni Ryan O’Phelan LEAD LIGHTING/SHADING: Brice Linane LIGHTING: Brice Linane Ylli Orana Joao Rema Meng-Chwen Joy Tien Andre Zazzera 2D ANIMATION: Daniel Oeffinger Fede Reano Christopher Phillips COMPOSITING: Joao Rema Tamir Sapir Jason Tsang Chris West Andre Zazerra COLORIST: Jose Fuentes

Oreo: Rolling Wonder

At the heart of this campaign for Oreo was the concept of the power of sharing. Our team created 10 stylized characters for this roller skating story. I supervised the CG team, and created smoke for the rink floor.

+ Credits

DIRECTED BY: BUCK
EXECUTIVE CREATIVE DIRECTOR: Orion Tait
EXECUTIVE PRODUCER: Anne Skopas
CREATIVE DIRECTOR: Thomas Schmid
ASSOCIATE CREATIVE DIRECTOR: Jonathon Gorman
PRODUCER: Ann Seymour, Anabella Zubillaga
PRODUCTION COORDINATOR: Stefania Consarino
DESIGN: Olivia Blanc, Justin Fines, Jonathon Gorman, Stephen Kelleher, Cecilia Puglesi, Thomas Schmid, Meng-Chwen Joy Tien
COLOR KEYS: Colin Bigelow, Thomas Schmid
STORYBOARD/ANIMATIC: Jonathon Gorman, William Trebutien, Thomas Schmid
CG SUPERVISOR: Ryan O’Phelan
3D LEAD: Brice Linane, Arvid Volz
MODELING LEAD: Arvid Volz
MODELING: Brice Linane, Atsuki Hirose, Ylli Orana, Cecilia Puglesi, Meng-Chwen Joy Tien, Arvid Volz
TEXTURING: Brice Linane, Ylli Orana, Meng-Chwen Joy Tien
RIGGERS: Tao Ye, Dan Barker, Zed Bennet
ANIMATION DIRECTOR: Chad Colby
CG ANIMATION: William Burg, Chad Colby, Jordan Blit, William Trebutien
CG EFFECTS: Trenity DeWitt, Mike Papagni, Ryan O’Phelan
LEAD LIGHTING/SHADING: Brice Linane
LIGHTING: Brice Linane, Ylli Orana, Joao Rema, Meng-Chwen Joy Tien, Andre Zazzera
2D ANIMATION: Daniel Oeffinger, Fede Reano, Christopher Phillips
COMPOSITING: Joao Rema, Tamir Sapir, Jason Tsang, Chris West, Andre Zazerra
COLORIST: Jose Fuentes